![]() ![]() We didn’t think the entire first day of Primavera Madrid’s debut edition would be scrapped because of a bit of drizzle (there were, in fact, no severe thunderstorms around Madrid, merely “regular” rain, but the preproduction was adversely affected nevertheless). So yes, in all honesty, with the complete scheduling being a multiverse of madness, we did expect something to get out of hand. There’s a prosaic yet solid reason why most organizations scale more leisurely – growth is bloody hard and things become unmanageable in the blink of an eye. The Web3 Music Summit hosted by Primavera unfolds in the Spanish capital, all while the Porto edition of the festival kicks off that same day. In Madrid alone, more than 50 events, including a free stadium gig (!!!) by the Pet Shop Boys on 7 June, takes place across half a dozen venues as a part of Primavera In the City, all intending to raise visibility. ![]() Perhaps that is a part of the problem, actually.Ī spectacularly ambitious undertaking, Primavera Sound has, in recent years, been hyped for its cornucopia of industry conferences, music summits, and endless complementary shows in venues of all sizes to promote the main festival lineups in any given city. In fact, this is the year Primavera is set to take over the Spanish-speaking world, with festivals lined up for São Paulo, Buenos Aires, Bogotá, and Asunción, the latter two also debuts. After more than 20 years of outstanding popularity of the “original” Primavera Sound in Barcelona and a decade of its marginally smaller sister in Porto, this is the year Primavera is supposed to dominate the Iberian Peninsula with a back-to-back hat-trick of events with mirroring lineups. The biggest music festival in the Mediterranean and one of the most respected compound music events globally deserves a better start in a new location. And yet, as the city dwellers zip up their bomber jackets on a shockingly dark and rainy afternoon on Wednesday, 7 June, seemingly out of the blue, we receive a curt email stating that the first day of the inaugural edition of Primavera Sound in Madrid is canceled due to “severe weather”. Things Madrid is not famous for: severe weather warnings and thunderstorms, especially in June. Things Madrid is famous for: astonishing regal architecture, impressive urban planning with some of the world’s most beautiful parks and public spaces, immeasurable cultural and entertainment content, spectacular food, and afternoon naps. ![]()
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